Best Tips for SEO Competitive Analysis in 2023

Published on 19 Apr, 2023

In the cut-throat world of SEO, the competition is relentless. With new websites and businesses emerging every day, the first five organic search results on Google attract a staggering two-thirds of all clicks, leaving the remaining sites fighting for scraps.

SEO competitive analysis suggests the reasons why you are outranking competitors and what you can do to fix it. Analysing your and your competitors' SEO in terms of their strengths and weaknesses is a part of competitive SEO analysis. 

What is the Importance of SEO Competitive Analysis

Despite your best efforts, top-notch content, a solid SEO strategy, and technical SEO alone cannot guarantee your website will receive the recognition it deserves. Shockingly, over 90% of web pages receive no search traffic from Google whatsoever, highlighting the immense challenge at hand.

That’s where SEO analysis comes into play. If you hire the best SEO agency for competitive analysis you can successfully get answers for questions like:

  • Who are your actual SEO competitors?

  • Evaluates your current SEO performance

  • Pinpoint areas for improvement in your SEO strategy

  • Which keyword should I target?

  • Uncovers competitor weaknesses and gaps

  • Where can I find effective links?

5 SEO Competitive Analysis Tips the Best SEO Company in India

Follow the trail of breadcrumbs

The greatest method to remain ahead of the competition is to analyse their SEO strategy. Start with SEO audit services of which includes the website's general presence, content, keywords, and backlinks. You can do this with the help of PICGDQ, the best SEO agency in India. They will provide you knowledge about what is effective for them and reveal any weaknesses you can fill to obtain an edge. 

Monitor on-page SEO of competitors 

Ranking high on search engines requires effective on-page SEO. Examine the header tags, title tags, meta descriptions, URLs, and website architecture of your competition. After that examine your own website's on-page SEO to see if there are any areas that could use improvement.

Keep an eye on their off-page SEO

Investigate the sources of your competitors' backlinks while performing a competitive analysis and use this data to create high-quality backlinks for your website. You can uncover untapped linking opportunities and increase your link building efforts by carefully examining the link profiles of your competitors.

Identify their content strategy

The king of SEO is content, hands down. Analysing the content strategy of your competitors can give you meaningful information about the kinds of content they create, how frequently they publish, and what topics they cover. You may produce content that appeals to your target audience and resonates with their interests and requirements by finding any holes in your current content strategy.

Track competitor’s ad spending

Even after taking all the necessary steps to enhance your website's optimization, if you are still struggling to rank higher in the search engine results pages (SERPs), your competitors may have an edge over you due to their larger investment in paid traffic campaigns. Many digital marketing firms recommend keeping an eye on your competitor’s Google Ads campaigns, promoted content, banner ads, and paid posts can provide valuable insights on the ad spend of others in your industry.

PICGDQ is the Best Digital Marketing Firm for SEO Competitive Analysis

When it comes to selecting an expert for SEO competitive analysis, PICGDQ stands out as an ideal choice for numerous reasons. With years of experience and a proven track record of success, PICGDQ possesses the necessary skills and knowledge to effectively analyze your competitors' online presence. Their comprehensive approach involves examining various aspects of your competitors' SEO strategies.

PICGDQ's detailed analysis can help you identify areas for improvement in your own SEO strategy and develop effective tactics to stay ahead of the competition. Additionally, their commitment to providing personalised and tailored solutions ensures that your unique business needs are taken into account. With PICGDQ, you can rest assured that you have a reliable and results-driven partner for your SEO competitive analysis needs.


To wrap things up, an SEO competitive analysis is a pivotal aspect of any digital marketing strategy that should not be overlooked. This analysis offers valuable insights into the online presence of your rivals, including their strengths, weaknesses, and new opportunities for you to explore. Contact PICGDQ today for the best competitor’s seo audit services today!

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