Why Images and Videos are Critical for Engagement in the Digital Era

Published on 10 Sep, 2023

In the fast-paced world of marketing and social media, it couldn't be more true when they said “A picture is worth a thousand words.” But it’s not just about pictures, videos are also gaining traction. People tend to remember about 70% of what they see and hear in videos, compared to only 20% of what they hear alone (audio) and 30% of what they see alone (images).

It is essential to keep an eye out for how consumers digest information. With the rise of content creation for social media platforms like Facebook, Instagram, Pinterest, and YouTube, the power of images and videos in capturing attention and conveying messages has never been more significant.

Continue reading to find out how you can leverage visual content marketing tips for your brand to stand out in the digital realm. 

How to Use Visual Content to Increase Engagement

If you wish to bring in new customers and keep the existing ones engaged then as a brand you focus on promoting your brand in such a way that will leave a lasting impression. It might be hard to understand where to start. 

Storytelling through visual marketing is a great way to capture attention and promote your brand. Telling your audience a story is one of the best ways to infuse your brand into more hearts.

Grabs Attention

Nowadays after consuming a large amount of information in one go people usually get overwhelmed. You need to find a way to catch the attention of your target audience in a quick yet effective way. 

Visual content on social media, such as eye-catching images or captivating videos, tends to grab attention within seconds and imprint on your consumer’s mind. 

For instance, if you have an online clothing brand that uses sustainable materials then you can use vibrant and visually appealing images showcasing the manufacturing process of your products to capture the attention of potential customers scrolling through their social media feeds.

Enhances Brand Identity

Visual content marketing trends are playing a pivotal role in shaping and reinforcing brand identity. With a consistent use of specific colors, fonts, and imagery you can create a recognizable visual language that aligns with your brand's personality and values. 

Let’s take the most iconic brand as an example here, the Coca-Cola logo and its red and white color scheme have become instantly recognizable worldwide. 

You should try incorporating consistent visual elements across all your marketing channels. This is surely going to help you establish a strong brand identity and foster brand loyalty.

Conveys Messages

Images and videos have a significant force to convey messages in a way that evokes emotions more effectively than text alone. 

You can start by combining compelling visuals with concise and impactful messaging. It will create a connection between you and your brand's unique selling points and value proposition. 

For instance, an eco-friendly household cleaning product can use a video showcasing its effectiveness while highlighting its environmentally friendly ingredients and packaging, appealing to eco-conscious consumers.

Increases Engagement

Visual content tends to generate higher levels of engagement compared to text-based posts. According to studies, social media posts with images or videos receive significantly more likes, comments, and shares than those without visuals. 

You can start by incorporating visually appealing content into your marketing strategy, this will not only increase user engagement but also build a stronger connection with your target audience. 

With the help of user-generated content, such as photo contests or video testimonials, you can enhance engagement and foster a sense of community around your brand.

Boosts Conversion Rates

When trying to increase your conversion rate, using high-quality product images or demo videos can help potential customers understand your offerings better and feel more confident about making a purchase. This is because visually appealing graphics or videos effectively highlight the benefits and features of your products or services, which significantly influence buying decisions.

Facilitates Social Sharing

Images and videos are highly shareable content which makes them ideal for increasing brand visibility through social media. 

When your audience finds your visual content interesting, inspiring, or relatable,  people are more likely to share it with their own followers, extending your brand's reach organically. 

Most of the time travel agencies share breathtaking images or travel videos that evoke a sense of wanderlust. This prompts viewers to share the content with their friends who might also be interested in booking a trip.

By using various tools and techniques available online, you can make the most of images and videos. They can help you grab attention, strengthen your brand identity, communicate messages clearly, get more people involved, increase the number of people who buy your products or services, and make it easier for people to share your content on social media.


Remember, the key to successful visual marketing lies in creating high-quality, compelling visuals that align with your brand's identity.

Make sure you prioritize visual content in your digital marketing strategy for 2023, especially on social media platforms. If you're unsure how to include visual elements in your current marketing plan, which type of visual content would be most effective for your goals, or where to publish your next visual content, feel free to get in touch. 

Contact PICGDQ to speak with one of our digital marketing experts who can offer valuable guidance and support.

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