Published on 06 Sep, 2023
When we talk about digital marketing the most common thing that comes up is SEO, while paid media is big hype you cannot ignore the relevance of organic search results which you can only get from Search Engine Optimization (SEO).
For all those who are new to digital marketing, SEO is basically about making your website better so that it appears higher in search results. When we search for something on Google, Bing, Yahoo, or any other search engine, they determine which websites are the most relevant and useful. While search engines consider many factors to determine the rankings there are specific actions you can take to improve the website's ranking.
Technical is one such aspect, it concerns improving the technical parts of your website to help search engines understand and rank it better. With the help of technical SEO, you are basically setting up a strong foundation for your website so that search engines can understand it easily and show it to more people when they search for related topics.
Technical SEO involves things like making your website load faster, making it easy for search engines to find all the pages on your site, and making sure your website works well on different devices like phones and computers.
Technical SEO is all about making your website super-friendly to search engines. The whole point is to boost its visibility and ranking in search results.
How do you do that? You need to make sure that search engine crawlers and bots can easily find and understand your website without any hurdles. This means having clean and well-structured code behind the scenes.
You will also have to work on optimizing the website's structure and layout, so it's easy for both users and crawlers to navigate around.
Think of a technical SEO audit as a thorough check-up for your website's behind-the-scenes stuff that affects how search engines see it. This audit digs into your site's architecture, code, sitemaps, robots.txt file, and more to make sure everything is set up right and working smoothly.
Getting a technical SEO audit is super useful for any website owner who wants to make sure their site is optimized for search engines. It helps uncover areas that need improvement, so you can make the necessary changes and boost your site's ranking in search results.
Consider an audit as the perfect starting point for an SEO campaign. It helps marketing teams figure out what needs attention first to get quick results for the website.
When it comes to examining your website thoroughly, here's a handy list of technical SEO things your SEO technician should regularly take care of:
A sitemap is like a roadmap for your website, helping both search engines and visitors find what they're looking for easily. There are two types: XML for search engines and HTML for visitors. XML sitemaps help search engines understand your website better, while HTML sitemaps provide a user-friendly overview of your site's structure.
The robots.txt file tells search engine bots which parts of your website they should or shouldn't access. You can exclude specific pages or files from being indexed, like an administrative login page, or include certain pages to appear in search results.
Page speed is important for technical SEO because it affects how quickly search engines find and users navigate your website. To improve page speed, you can reduce server response time, optimize images, and minimize CSS and JavaScript files. Faster loading times keep users engaged and improve your SEO.
Maintaining a low toxicity score is crucial for your website's credibility and search engine rankings. It means avoiding harmful or spammy content. Small businesses can easily manage this by using available solutions to monitor and minimize toxic content on their website.
Responsive design ensures your website looks and works great across different devices. It provides an optimal viewing experience by adjusting the layout and content to fit various screen sizes. Responsive design improves your SEO by making your site more accessible and user-friendly.
URL structure SEO refers to the way website URLs are organized and formatted for search engine optimization purposes. It's all about making your website's URLs clear, logical, and user-friendly so that search engines and visitors can easily understand and navigate your site. By optimizing your URL structure, you can improve your website's visibility and ranking in search engine results.
There are times when your content is fully full of keywords and you are following all the rules of keyword insertion and keyword density but your content is still not ranking there are certain things in a content strategy that goes beyond keyword seeding
In the world of content marketing, utilizing technical SEO can significantly improve your chances of ranking higher and getting your content noticed. The good news is that there are just three simple things you need to do to make it happen!
Meta tags and meta descriptions are like secret codes that tell search engines what your page and the content on the page are about. These tags contain keywords and phrases that match what potential customers are searching for. With the help of unique and relevant keywords, you increase your chances of showing up in search results.
Schema markup is basically a map for search engines that provide them with a better understanding of your website. It contains structured information about your content, making it easier for search engines to display relevant details when someone searches for your business or specific keywords. With types of schema markup, you can ensure that your web pages are well-organized and easily navigated.
This pretty much sums up what is technical SEO and why you cannot ignore it. But it doesn’t end here, technical SEO tasks often require a combination of SEO expertise and development skills. This means hiring an agency or professionals who specialize in technical SEO. It is one of the most cost-effective solutions. With their knowledge and experience, they can effectively implement the necessary changes directly on your website, saving you time and ensuring optimal results.
Investing in technical SEO today can yield substantial rewards tomorrow. So, take the leap, partner with PICGDQ, and unlock the true potential of your website today!
