SEO Executive

Responsibilities and Duties

  • Develop and execute successful SEO strategies.
  • Conduct keyword research to guide content teams.
  • Create meta tags, h1 tags, canonical tags, etc.
  • Review technical SEO issues and recommend xes.
  • Optimise website content, landing pages.
  • Direct off-page optimisation projects (e.g., link-building)
  • Collect data and report on trac, rankings and other SEO aspects.
  • Keep abreast of SEO and integrated marketing trends.
  • Conducting on-site and off-site analysis of web SEO competition.
  • Using Google Analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimisation of content.

Required Experience and Qualifications

  • Knowledge of standard and current SEO practices.
  • Good Knowledge of SEO reporting
  • Familiarity with relevant tools (e.g., SEMRUSH) and web analytics tools (e.g., Google
    Analytics, Google Webmaster)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
  • Good knowledge of backlink analysis.

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